Passing by the neighboring quarters of a sightseeing tour business named "Incredible Adventures", I found that the acronymous vinyl lettering had been scratched from their door's signage. Not knowing why a company would make such a nonsensical alteration to their identity, I suspected I would encounter another change on my walk to work the following morning. I rightly assumed that I had happened upon another victim of the economic crisis. Under my logic, I expected to document the transition from the spectacular "Incredible Adventures" to a business model that stressed profit margins and updated branding with a more sensible, and easily edited, "Credible Ventures" title. To my surprise, this process of removal wasn't repeated the next day. Instead, all of the letters and the business itself were gone from the site entirely.

Incredible Adventures
digital photograph and text
2011